PR professionals hold responsibility for earning media coverage for their clients and also securing the existing reputation. As a budding PR professional, these tasks might seem quite apprehensive.
Here are the five useful tips for you to gain the necessary media coverage.
Obtaining contacts and maintaining good relationships with journalists and reports is the most initial and ideal step for any PR professional seeking good media coverage. Maintaining good terms with media people develops a sense of trust and accountability. Social networking and Email are great sources through which we can understand them better which in turn gives a clear picture of how to approach them.
Developing a target media list:
Narrowing down on publications that correlate with your industry is another important step while aiming to gain exposure. Also grouping them separately is a good tactic which allows better management of your target media list which will be based on a set of criteria such as target audience, geographic distribution, and editorial focus.
One of the best tactics when it comes to attracting media coverage would be showcasing you or your client’s expertise to the world. This can be done by giving expert advice online through online forums such as Quora, LinkedIn, etc which will ultimately make you visible to media people. Press releases highlighting specialized services by your client can also help develop interest.
Value add studies, polls, and infographics:
Releasing industry reports display valuable information which is a great way to attract coverage. Publications focusing on industries lookout for tidbits of industry data that subscribers would like to have a piece. Press releases are the best way to deliver such information. Info-graphics, data conveyed in a visually appealing fashion can generate instant coverage as they can represent an enormous amount of data in an easily understandable way.